Why Frecher Hinakins started
Early in my career, working closely with founders and teams, I kept seeing the same gap. Agencies work to a fixed scope. But a founder still in the building stage doesn't need a scope — they need flexibility. The problem keeps shifting, and what they really need is someone to solve it with them.
The people who can do that — senior engineers who take ownership and make the right calls — are expensive. Too expensive for most early-stage startups to hire. So founders get stuck choosing between rigid agencies and talent they can't afford.
Frecher Hinakins exists to close that gap: a technical partner who owns the journey, not just a deliverable — making the right decisions on product, architecture, cost, and team, and building alongside you the way a co-founder would.
Give every founder access to senior technical ownership — without the senior-hire price tag.
A world where a great idea is never blocked by the cost of building it right.
What a CTO brings to the table
Far more than writing code. I own the decisions across every dimension that decides whether a product survives — so you don't have to find, vet, and afford a senior team for each one.
Technical leadership
Technical strategy & roadmap
Align the tech to where the business is headed — not just today's feature list.
Architecture & system design
Systems designed to stay clean as they grow — no rewrite forced by an early shortcut.
Technology selection
The right stack for your goals, budget, and team — proven, not trendy.
Engineering standards
Code quality, testing, and review that keep velocity high as the codebase grows.
Scale, security & reliability
Infrastructure & DevOps
Cloud, CI/CD, and deployment that scale on demand and stay up.
Security & compliance
Security built in from day one — plus the groundwork for SOC 2 and GDPR.
Performance & reliability
Fast, resilient systems that hold up under real-world load.
Data & analytics
Data architecture and instrumentation so you can measure what actually matters.
Business, cost & team
Cost efficiency
Architected for a bill that scales sensibly — no surprise cloud invoices.
Product & prioritization
Deciding what to build — and what not to — so you validate fast and ship lean.
Team building & mentorship
Hiring the right people, setting up process, and growing an engineering culture.
Fundraising & due diligence
Technical credibility and straight answers when investors look under the hood.